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A Comparative Study of Infographics and Learnographics in Knowledge Transfer Efficiency

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This research paper presents a comprehensive comparative study of infographics and learnographics, exploring their structural differences, cognitive foundations, and effectiveness in knowledge transfer efficiency. The study highlights why learnographics outperform infographics in long-term retention, autonomous learning, and performance-based outcomes, offering insights for transforming conventional teaching systems into active brainpage classrooms. Infographics vs Learnographics: Two Worlds of Visual Learning and Knowledge Transfer While infographics simplify information through visual communication, they rely primarily on semantic memory and perceptual cognition. In contrast, learnographics — rooted in learnography, motor science, SOTIM architecture, and brainpage theory — activate visuo-spatial navigation, motor pathways, and procedural memory to convert information into actionable knowledge. Introduction: Infographics and Learnographics Infographics and learnographics represent two...